Rubber Finish on Steering Wheel Wearing Off

[Bilonix]

There is this nice rubber finish on my steering wheel on my 2007 Hoe, you'll see it in the pics, it's wearing and pealing off and I'm trying to sell the truck. How do I repair this stuff?
Can a detailer do it?

 

[Funugy]

Don't think that can be fixed. About the only thing you can do is replace the steering wheel. They're on Amazon/Ebay and they're not that expensive. Also, you can buy a cover that goes over the spokes of the steering wheel that will hide the flaw.

 

[dandan4o9]

it's happening to my 09 tahoe too. I hate it. I was thinking of maybe plasti dipping it.

 

[mrcajunjoker]

It's called soft touch something. I had the dealer "good will" mine and swap mine on my 08. I'm sure that just those pieces can be gotten from somewhere...

 

[Dace]

I just peeled all it off then it it with material to shine it up. Looks like stock.