Ill try to answer what I could. I was going to get the platinum smoked IPCW LED's because I wanted something smoked with a redish color. After looking at the the platinum smoked in person, they were clear with a VERY light black color. Also many people on the forum have gone with the ruby red. It took me 2 weeks and lots of thinking to finally decide. I hate to say it, but I looked at the price and got the most expensive one (IPCW) and went with the color most people have Ruby Red.
The IPCW, are 2 rows and GEN3 are 3 rows. I have not received my LED's yet but they should ship out from Jeff today. I will post some pics when I install them. I got the VHT Nite shade can just in case the light are not the way I hough. Then I will smoke them dark or just put my Denali tails back on. And for the 3rd brake light, there are only 2 colors for the LED version, smoked and chrome.
What color are you thinking about? Red, black, chrome, or smoked?